Author’s Note: This post was written when Express was a product named Adobe Spark. It’s been rebranded as Adobe Creative Cloud Express. Pardon any confusion between Spark and Express in the writing and images here. I still, in 2022, use the Express product at least once a week for Featured Images in WordPress, and for banners on the ayso87.org site.
Ever heard of Express?
I had, but it was one of a ton of apps that I never really have time to investigate. But I ran into the product team at Social Media Marketing World (I love that conference!) and got to see a run-through of the product.
What Express does
Express lets you (very) quickly create:
- posters for social media sharing
- photo galleries that act like parallax web pages
- video clips with slide text (some call these video sales letters, or VSL)
My very first Express project was “Mr. Sullivan goes to Washington” where I created a page that highlighted my 1/2 day in D.C. wandering around the National Mall.
With almost no knowledge of the product, the project took just an hour or two, and I was really happy with the results. Here’s the project itself, and I’ve included a few tips below to help you create your own Express masterpiece!
Tips for creating a Express Page
To get the most from Express quickly, do the following:
- Spend time organizing your images so you can quickly place them
- Color correct and crop using your image editor of choice. I use Adobe Photoshop and/or Adobe Bridge’s Camera Raw functionality
(If you don’t use Adobe products, sorry, but I’m an Adobe guy from way back! Like 1988 back…)
- Reduce image sizes using an image editor (same as above). I left the resolution alone, but knocking back the JPEG compression to 5 saved 75% of the file size, and dramatically reduced upload time.
- Try out all the different options for placing images. Mix them up, and provide captions for interest.
Using Express content
Once I created the page, I just took the link provided by Adobe, pasted into Facebook, pasted into a tweet, and used the embed code to insert into this blog post, and an email to the Tech Comm Tools community.
That’s it… now I have a permanent record of my day, that I can share with friends and family. Have you used Express yet? Paste a link to any cool content you’ve created in Express, especially Page and Video projects!
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