Content Marketing

(FIXED) Spark feature request: Adobe Stock integration

Jan 2018 UPDATE: Adobe rolled out Spark/Stock integration along with a branding option within Spark posts. As a result, I can create images with a tighter, more connected feel in about a third of the time it took previously. The Stock integration allows me to search Stock’s images from within Spark, and allows me to…

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What not to do with your email list

If you’re involved at all with content marketing, you likely send information to your email list via a CRM service like ConstantContact. Personally, I use a company called Hatchbuck. The system makes it infinitely easier to track who I’ve talked to, and to send out email series and email to a specific group of people.…

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Using bit.ly to create (cooler) short links

Ok, so everyone knows six ways to create short links, and bit.ly (or bitly.com) was among the first. Yep, knew that! Short links have a number of advantages: They have less characters, making them ideal for twitter and other places where long URLs are inconvenient. Note: Hootsuite and other social aggregators have built-in shorteners as…

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Social media plan basics

Using social media to reinforce your brand By definition, if you’re reading this, you are a consumer of social media. Using email or website, Twitter, LinkedIn, or Facebook, social media lets you move content up or down the ladder, toward those that need it. So if you have a message, how can you make this…

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2013 Top Influencers in #TechComm

Congratulations to the members of ┬áthis year’s MindTouch Top 100 #TechComm Influencers list. I’m honored to be on the list at #15, and proud to say that Sarah O’Keefe, my co-author for the Publishing Fundamentals: Unstructured FrameMaker 11 book came in at #2! As with previous years, I’ll be going through the list looking for…

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